Where we stand
Diana stands as a pioneer of natural-based solutions, energizing Symrise with a new sustainable driving force.
What we promise
We promise to enhance our customers’ businesses by providing the most advanced natural well-being solutions and inspire health-conscious consumers. Our motto? Always going further with new and trustworthy sources of nutrition and pleasure.
We, at Diana, are driven by a unique pioneering spirit, constantly innovating and exploring new markets to develop new leadership positions. Entrepreneurs at heart, we are not afraid to take risks.
We act quickly and efficiently to reach our goals. Therefore, we promote a strong culture of agility, efficiency and customer-centric thinking. That is why our speed of execution leads us to anticipate the evolutions of the market.
We work in hand-to-hand collaboration with our customers to develop solutions tailored to their needs. We stand close to them through their journey, from sourcing to final manufacturing, locally and everywhere in the world.
We aim to satisfy the most precise demands from our customers, constantly striving to offer the highest level of quality in terms of service. We add always more to products and to the relationship.
At Diana, we treat everything and everyone with the same level of respect: our natural environment, our employees, our business partners and, of course, our end consumers.
Creation of Diana
Creation of Pet Food (SPF)
Diana is acquired by the Symrise Group
Acquisition of a majority stake in Probi (Sweden), leader in probiotics
Symrise is a global leading provider of fragrances, flavors, cosmetics and functional active ingredients, enhancing sensory properties and nutrition of various products.
With a market share of 11 % (2016), Symrise is one of the world's top suppliers in the fragrances & flavors market.
Today, nearly 30,000 products are mainly produced from the transformation of natural raw materials like vanilla, citrus fruits, onions, fish, meat, blossoms and plant materials. The flavors, substances, perfume oils and sensory solutions are often central functional components in its customers’ end products. These customers include manufacturers of perfumes, cosmetics and foods, the pharmaceutical industry and producers of nutritional supplements, pet food and baby food.
The company is composed of three segments: Flavor, Nutrition and Scent & Care.
Diana, a division of Symrise
Diana is a world leader specialized in nutritional solutions made from natural ingredients. The product range breaks down into four businesses: Food, Pet Food, Aqua, and Probi (majority stake). As innovation is the main driver of Diana’s growth, a structure is dedicated to explore and develop new territories in the health and nutrition sectors: Diana Nova.