The dream of a visionnary pioneer
In 1952, in a small town of Brittany in France, a simple miller called Jean Guyomarc'h launched his company specialized in food products for poultry. His vision that was about to revolutionize French habits of consumption was inspired by Americans who were eating turkey all year long. He then was the 1rst in France to launch edible product formats made from poultry which could easily be distributed in supermarkets: the commercial brands "Père Dodu" and "Galina" were born.
An avant-garde approach to sustainability
Frugal by nature and culture, Jean Guyomarc'h's obsession was to find new ways to avoid any kind of waste on the whole line of production. Thus, every single part of the animals has to be consumed, one way or another! That is how he had the brilliant idea to transform the leftovers into natural, valuable food extracts.
Conquering new markets and new businesses
When Guyomarc'h met the owner of "Royal Chien" - a producer of dry pet kibbles - at a trade fair in 1972, he immediately envisioned how their businesses could match: to enhance pet food palatability, he imagined to enrobe them with the food extracts he created from leftovers. He decided to take over the business and renamed it "Royal Canin".
Transcending nature's gifts
As a passionate innovator, Mr. Guyomarc'h was constantly seeking new products, pushing his exploration further and further. From new natural extracts to diversity his activity to new synergies, he aquired new businesses, regrouped under a common banner named DIANA in 1990. An acronym meaning in French "Division des Ingrédients Alimentaires Naturels" (Natural edible ingredients' division).
Discover our history
Acquisition of majority stake in Probi (Sweden), leader in probiotics / Acquisition of Nutracanada (Canada) specialized in Cranberry extract
Diana acquired by the Symrise Group
Acquisition of Confoco S.A. (Ecuador) and Confoco International (UK) / Opening of a new Pet Food plant in Russia
Sales office in China / New Pet Food production plants in Canada, in Oklahoma (USA), and in South Africa / Acquisitions of Ecuaproteins S.A. (Ecuador), Arômes de Chacé (Europe), Food vegetable business Pacific Pure Aid in Oregon (USA)
Creation of an R&D center of excellence in Rennes, France / Creation of AquaSea Costa Rica / Acquistion of MAP Technologies (UK)
Sales offices in Russia and in Canada
Sales offices in Chile and in South Africa / Opening of SPF Thailand / New Plant SPF Argentina
Sales office in Japan / Biofrut becomes DN Chile
Sales office in Thailand / Creation of SPF South USA / Acquisition of Biofrut in Chile
Creation of Aquativ / Creation of SPF Hungary
Sales office in China
Sales offices in Asia and in Colombia / Acquisition of Villers in France
Sales office in the US / Creation of SPF Mexico
Creation of SPF UK, SPF Spain and SPF Australia / Sales office in China
Acquisition of Mondovi Foods
Creation of SPF Argentina
Creation of Pet Food (SPF)
Creation of SPF Brazil
Creation of Diana
Our ambition: improve quality of food and life for people
As a pioneer specialized in natural based solutions, our ambition is to improve the quality of food and therefore, people's quality of life.
We aspire to push further the boundaries of knowledge and innovations in the health and nutrition fields, creating a real asset of differentiation and competitiveness for our clients.
Innovation is our main driver to grow and we have created in 2016 Diana Nova, a structure dedicated to the innovation in the health & nutrition sectors.
Our strategy is based on 3 levers: growth, efficiency and diversity when it comes to our portfolio to boost our competitiveness and expand our market position.